Whopper Freakout is a viral marketing campaign created by Burger King. At a Burger King location in the United States, they told their loyal customers that the Whopper had been discontinued. They hired professional actors to play the parts of Burger King Employees. Burger King also placed hidden cameras throughout the store to capture customer reactions to the news. Once they had compiled a large amount of funny as well as complementary reactions towards the Burger King franchise, they created the site Whopperfreackout.com. This site contains an approximately 8 minute video of the prank containing many funny reactions and quotes like “If Burger King doesn’t have the Whopper they may as well call it Burger Queen.”
The results from this campaign can be found all over the Internet. If you Google: Burger King, Whopper, or Whopper Freakout you will find thousands upon thousands of results. Burger King was able to greatly increase brand awareness as well as create many new customers.
The results from this campaign can be found all over the Internet. If you Google: Burger King, Whopper, or Whopper Freakout you will find thousands upon thousands of results. Burger King was able to greatly increase brand awareness as well as create many new customers.